Diversity Annual Report - Google Diversity Equity & Inclusion (2024)

Strengthening our culture of respect for all.

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Diversity Annual Report - Google Diversity Equity & Inclusion (1)

This past year, we identified our most effective efforts, then doubled down.

Equipped with data from across our geographies, we worked alongside partners – within and outside Google – to refine and strengthen our most impactful efforts. We overhauled systems to increase manager accountability, evolved our products to work better for more people, and expanded programs to unlock new economic opportunities for underrepresented communities around the world. And most importantly, we took steps to further embed these efforts into Google’s fabric, operationally and culturally.

The past year brought global challenges that tested us. But our focus didn’t waver, it sharpened. We stood firm on our Racial Equity Commitments and continued driving work that championed belonging, in all its forms, across the company.

We think of our efforts across three broad categories: Workplace, Products, and Society. These are the places where we work to cultivate belonging, and where our actions take root. This report details those actions, while also highlighting where we must continue to grow. Because in the ten years we’ve been sharing our progress, we’ve come to understand this: Building for all builds us all.

As we work toward a future centered on equity and respect – a future where everyone can belong – we still have much to learn and much to do. Ensuring this vision becomes reality is what drives us forward.

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KEY TAKEAWAYS

Embedding belonging in all we do.

In 2022, we deepened DEI and belonging across the places we worked, the products we built, and the communities we served.

Diversity Annual Report - Google Diversity Equity & Inclusion (2)

IN OUR WORKPLACE

Taking a targeted approach to equity.

Informed by rigorous analysis, we built our most representative workforce yet.

Diversity Annual Report - Google Diversity Equity & Inclusion (3)

IN OUR PRODUCTS

Ensuring inclusion is built in.

We continued to build tools and processes that centered inclusion in our products, leading to more respectful, helpful, and enjoyable experiences for our users and communities.

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IN SOCIETY

Building new systems to expand opportunity.

We strengthened our investments and partnerships to further educational, economic, and health equity.

STORY HIGHLIGHTS

Explore some of our stories from the past year.

We’re upholding our commitments and deepening our impact around theworld.

  • IN OUR PRODUCTS We took meaningful steps to curb harassment on YouTube.
  • IN OUR WORKPLACE 30% Google met its Racial Equity Commitment of increasing leadership representation of Black+, Latinx+, and Native American+ Googlers by 30%.
  • IN SOCIETY We deepened our investment in digital transformation.
  • IN OUR PRODUCTS A lot of the time people feel they’re lumped into racial categories ... We need to fine-tune the way we measure things, so people feel represented. — Dr. Ellis Monk, Associate Prof. of Sociology, Harvard University
  • IN OUR WORKPLACE We held our managers to a new standard.
  • IN SOCIETY While DigiPivot allowed me to make huge leaps in digital marketing, it also gave me an understanding of the soft skills that differentiate successful business leaders from others. — Ritu Jain, DigiPivot participant
  • IN OUR PRODUCTS A lot of the time people feel they’re lumped into racial categories ... We need to fine-tune the way we measure things, so people feel represented. — Dr. Ellis Monk, Associate Prof. of Sociology, Harvard University
  • IN SOCIETY We deepened our investment in digital transformation.
  • IN OUR PRODUCTS We took meaningful steps to curb harassment on YouTube.
  • IN OUR WORKPLACE 30% Google met its Racial Equity Commitment of increasing leadership representation of Black+, Latinx+, and Native American+ Googlers by 30%.
  • IN SOCIETY While DigiPivot allowed me to make huge leaps in digital marketing, it also gave me an understanding of the soft skills that differentiate successful business leaders from others. — Ritu Jain, DigiPivot participant
  • IN OUR WORKPLACE We held our managers to a new standard.
  • IN OUR PRODUCTS A lot of the time people feel they’re lumped into racial categories ... We need to fine-tune the way we measure things, so people feel represented. — Dr. Ellis Monk, Associate Prof. of Sociology, Harvard University
  • IN SOCIETY We deepened our investment in digital transformation.
  • IN OUR WORKPLACE 30% Google met its Racial Equity Commitment of increasing leadership representation of Black+, Latinx+, and Native American+ Googlers by 30%.
  • IN OUR PRODUCTS We took meaningful steps to curb harassment on YouTube.
  • IN SOCIETY While DigiPivot allowed me to make huge leaps in digital marketing, it also gave me an understanding of the soft skills that differentiate successful business leaders from others. — Ritu Jain, DigiPivot participant
  • IN OUR WORKPLACE We held our managers to a new standard.
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Learn more about the impact we drove with our partners in2022.

IN OUR PRODUCTS

We partnered to create an inclusive skin tone scale.

A lot of the time people feel they’re lumped into racial categories, but there’s all this heterogeneity ... We need to fine-tune the way we measure things, so people feel represented.

— Dr. Ellis Monk, Associate Prof. of Sociology, Harvard University

In partnership with Harvard professor and sociologist Dr. Ellis Monk, we released a new skin tone scale that has improved skin tone representation across Google.

Digital image technologies have historically overlooked and misrepresented the true tonalities of people of color. Furthering the image equity work we pioneered in 2021 with Real Tone for Pixel, we released the Monk Skin Tone (MST) Scale. The scale, with 10 shades, aims to represent the range of skin tones we see in society, and helps Google evaluate whether a product or feature will work well for more users.

We’ve already incorporated the MST Scale into our products. In Search, we made it possible for people to use the scale to refine image results by skin tone. In Google Photos, the scale helped us evaluate a new set of Real Tone Photos filters, ensuring they worked well across skin tones.

We openly released the scale so that other builders can use it in their product development. In turn, their experiences will help us learn how to improve the scale further.

IN SOCIETY

We deepened our investment in digital transformation worldwide.

Diversity Annual Report - Google Diversity Equity & Inclusion (14)

$1.2B

Google’s latest commitment to Latin America’s digital future.

We believe technology can not only be a driver, but an accelerator of economic opportunity.

Following 17 years of investment in Latin America, we announced a five-year, $1.2 billion commitment to the region’s digital future. We’ll work with governments, entrepreneurs, businesses, and community organizations to focus on four key areas: digital infrastructure, digital skills, entrepreneurship, and inclusive, sustainable communities.

We’re investing in projects like the Firmina subsea cable to improve connectivity, and partnering with change-driving nonprofits like Brazil’s Instituto Rede Mulher Empreendedora, which has trained over 200,000 Black Brazilian women in digital skills and entrepreneurship. And we’re ensuring entrepreneurs across the region have access to our tools, from Google Cloud Regions to Google Ads, to help them succeed in the digital economy.

IN OUR WORKPLACE

We opened up new pathways for progression.

30%

In 2022, Google met its Racial Equity Commitment of increasing leadership representation of Black+, Latinx+, and Native American+ Googlers by 30%.

Our work to increase representation at all levels of Google – particularly among Black, Latinx, and Indigenous talent, and women in Tech at leadership levels – continued in 2022 through ongoing expansion of talent programs across the company.

We grew our Pathways to Sponsorship programs, a global initiative designed to foster relationships that accelerate the careers of high-potential talent from underrepresented groups. More than 95% of participants find Pathways programs valuable, and a majority of mentees have reported career growth – from new opportunities and expanded networks, to enhanced roles and promotions. When we provide employees with meaningful opportunities, both the individual and the organization benefit.

IN OUR PRODUCTS

We took meaningful steps to curb harassment on YouTube.

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Core to building products that work for everyone is ensuring our products make people feel safe and empowered. In 2022, we partnered with underrepresented communities to make our products safer, and YouTube was a key area of focus.

Across social platforms, underrepresented creators – especially women, non-binary, LGBTQ+, Indigenous, and Black people – disproportionately report experiencing unwanted behavior. In 2022, YouTube launched the Creator Safety Center to help creators, particularly those from underrepresented groups, make a plan to stay safe online. It brings together tips and advice from security experts, nonprofit organizations, and of course, creators themselves. And it connects users to support both within and outside of YouTube, including local mental health services. In 2023, we will expand this Center internationally.

IN SOCIETY

We helped more women globally find pathways into tech.

While DigiPivot allowed me to make huge leaps in digital marketing, it also gave me an understanding of the soft skills that differentiate successful business leaders from others.

— Ritu Jain, DigiPivot participant, cohort 3

Through both new and existing programs and partnerships, we’re working toward gender parity at all levels – both at Google and across the tech industry.

In India, we continued our efforts to scale an existing initiative: DigiPivot, a training program that aims to upskill women in digital marketing to close the field’s gender gap. The year 2022 marked the completion of our three-year pilot, with our 2022 cohort tripling the size of the previous year’s. We enjoyed equal representation from working women at the early and mid-stages of their careers, as well as those on a career break, across 17 industries. Participants in the latest cohort reported the highest satisfaction score and confidence uplift to date, as well the highest rate of pivots to digital marketing careers. Encouraged by these results, we’re continuing to scale DigiPivot’s reach across India, and exploring markets in the Asia Pacific region.

IN OUR WORKPLACE

We held our managers to a new standard.

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The introduction of these three key elements of managing crystalized for me what it takes to be a responsible manager at this moment at Google.

— Je A’nna McCardie, Director, Hiring Equity Strategy and Programs

Managers make a tremendous difference in a Googler’s experience. Last year, data showed that managers could do more to support underrepresented talent – especially when it came to areas such as role alignment or career trajectories. So we took steps in 2022 to better educate our managers on Diversity, Equity, and Inclusion, and hold them accountable.

A central part of that work was revising our fundamental manager responsibilities of Deliver Results, Develop People, and Build Community. Today, equity is core to each responsibility, rather than being isolated to Build Community, with the aim of including equity considerations in all aspects of management. We’ve clearly outlined what is expected of managers to be equitable and inclusive role models for their teams, and we’re working to support them in living up to these elevated expectations. Managers have access to a robust collection of resources, including one-on-one coaching and Inclusion Roundtables specifically for Vice Presidents. Because good management is equitable management.

Diversity Annual Report - Google Diversity Equity & Inclusion (2024)

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